How to manage exhibition logistics and the main organization mode of exhibition transportation

How to manage exhibition logistics and the main organization mode of exhibition transportation

Operation and management of exhibition logistics

Because of its characteristics, exhibition logistics pays more attention to scientific service management and logistics operation process. A successful exhibition requires close cooperation, mutual cooperation and coordination among all nodes in the whole exhibition service supply chain, including exhibition organizers, exhibitors, logistics service providers, exhibition halls, booth design service providers, etc. Excellent exhibition logistics service providers can not only design reasonable implementation plans for exhibitors, but also complete a series of services on behalf of exhibitors, such as picking up, transportation, warehousing, loading and unloading, packaging, handling, exhibition arrangement, personnel organization, scheduling, management, equipment supply, maintenance, recycling, insurance, etc.

The operation process of exhibition logistics mainly includes the following three links:

1. Logistics service provider designated by the exhibition organizer

The suppliers providing exhibition logistics services are generally designated by the exhibition organizers. The logistics service provider contacts the exhibitors according to the information provided by the exhibition organizers to negotiate specific logistics service needs. At this stage, exhibitors can also communicate with exhibition organizers and choose their own logistics service providers.

2. Design and improvement of logistics service plan

The logistics service provider undertaking the exhibition logistics business shall design the logistics service plan according to the requirements of the exhibitors, including understanding the transportation, storage, exhibition arrangement and recovery of exhibits. If it is an international conference, it also needs to involve international insurance, customs declaration and other services. In this stage, the logistics service provider needs to fully communicate with the exhibitors to ensure that the scheme meets the needs of the exhibitors.

3. Implementation of logistics service plan

According to the exhibition schedule of the exhibition organizer, the logistics service provider shall carry out logistics operations such as picking up, transportation and storage of exhibits according to the scheme, and shall timely communicate with the exhibition organizer during the activity. After the delivery of exhibits, the exhibitors shall confirm and immediately start the next round of logistics or return transportation of exhibits after the exhibition. Excellent logistics service providers can also provide exhibitors with a package of value-added services such as exhibition arrangement, exhibition management, and collection and disposal of exhibits.

In the organization of real exhibition activities, there are four main modes of exhibition transportation organization:

(1) Exhibitors are responsible for the transportation of exhibits;

(2) Exhibitors choose their own logistics service providers to transport exhibits;

(3) The exhibition organizer designates the exhibition logistics service provider;

(4) Exhibitors can send by mail or express.

It is worth noting that in actual operation, the effect of exhibitors using the logistics service providers designated by the exhibition organizers is good. Because under normal circumstances, most of the logistics service providers designated by the exhibition organizers are large logistics enterprises with exhibition logistics experience, strong comprehensive strength, and high reputation, which can fully represent the exhibition logistics services at home and abroad. Cooperation with such logistics providers can ensure the service quality and security, which can save many worries for exhibitors. If the enterprise contacts the logistics service provider, Z can find a regular enterprise. Otherwise, it is inevitable that some unexpected situations will occur and unnecessary losses will be caused if the exhibition logistics business is handed over to an inexperienced logistics company.